tag:blogger.com,1999:blog-288187152011-04-22T15:12:54.967+10:00I Am A Netizenhttp://www.blogger.com/profile/04085478889454922663noreply@blogger.comBlogger441100tag:blogger.com,1999:blog-28818715.post-1164162376854776382006-11-22T13:24:00.000+11:002006-11-22T13:26:16.866+11:00

Somehow my blinkworldwide.com does not work, but you guys can check it out at this address http://www.blinkworldwide.com/testits a test page, and I am moving it to its new home at blinkworldwide.com soon!Let me know what you think!

I Am A Netizenhttp://www.blogger.com/profile/04085478889454922663noreply@blogger.com1tag:blogger.com,1999:blog-28818715.post-1163986122528312932006-11-20T12:20:00.000+11:002006-11-20T12:31:39.793+11:00

I am officially done with my research project!50 copies of my handbook (exegesis) has already been printed, and 100 copies of DVDs for the handbook (two DVDs will be attached to each of the handbook) have been duplicated.Of course, I have already put a title for my project. It is BLINK: Tackling the communication flux within the Asia-Pacific region.Now waiting for my markers to mark my work and

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Screwdriver - Malaysian AdA nicely executed advertisement about the Malaysian advertising ruling against showing armpits on Malaysian TV. In Malaysia, the underarm is considered as 'private' (well not as private as the more private parts of the body) and most people there 'prefer' and try their best to not show or have them exposed at any time, even when wearing the skimpiest piece of clothing

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Fernando, Angelo. "Cross Cultural Advertising Jangles A Nerve." www.angelofernando.com. June 2001: http://www.angelofernando.com/crosscultural.htm, August 2006.This article by Angelo Fernando, a Marketing Communications person is basically about a TV commercial for Polo mints that received the highest award at a recent Ad awards. There were a lot of controversy going around the mint commercial,

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Interviewer: Iz SulainiInterviewee: Paul Gardner, Group Chairman of Grey WorldwideDate:Wednesday, June 14 2006Location: Grey Worldwide Melbourne, AUSTRALIALevel 5, 470 St Kilda Road, Melbourne Vic 3004Duration:23 minutesPaul Gardner: My name is Paul Gardner. I am the Group Chairman of the Grey Global Group in Australia and New Zealand which used to be an advertising agency but now it is

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Petronas F1 German BoyThis ad shows the opposite of the german-speaking Malay boy. Here you have a Malay-speaking German boy... and the translation is very good..I think.

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Petronas F1 Malay BoyI found this ad very interesting and somehow relate a lot to my research from a translation point of view, where the subtitle in this ad translates what the German(Deutsche)-speaking Malay boy into English. I will have to ask my German friends what they think of the translation and whether the translation is appropriate. Will update on this.

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I have pretty much finished interviewing all of the advertising folks that I need to see overseas. My next and last interview would be on next Friday the 18th of August in Sydney. The guy I am going to see in Sydney is Tim McCall Jones from M&C Saatchi who is responsible for the Australian Tourism Ad. The campaign was launch worldwide last March 2006.Below, is a list of the folks I have

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The points below is basically what I found from my interviews. The reason behind the interviews I did in Hong Kong, Singapore, Malaysia and Australia is because I need to get current information on what is actually happening in the advertising industry in the Asia Pacific Region at this moment. More in depth notes and insights will be available as I start transcribing the filmed interviews.My

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Philip, Ward Burton, and Purvis, Scott C., ed. 'Which Ad Pulled Best?' 50 Case Histories on How to Write and Design Ads That Work 8th ed. NTC Business Books: Illinois, USA, 1996.This book provides examples of case studies done in the past on ads across different medias, in different national markets. It also features the copy-testing expertise of Gallup and Robinson. Inc. G & R maintains a data

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Cunningham, Stuart, and Turner, Graeme, ed. The Media & Communications in Australia. Australia: Allen & Unwin, 2002.I find this book relevant to my research as it offers a systematic introduction to this dynamic and often bewildering field. It outlines the key media industries, and explains how the new communication technologies are impacting on them. It also provides a thorough overview of the

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Marcom Projects. "Difficulties in Communication." Effective Communications. VHS. Meridien Education Corporation RWMEC3, 1992.Not all communication is perfect, our message is not always understood. This can cause difficulties and sometimes extreme frustration. This video looks at these difficulties and discusses ways to minimise them.This video also outlined 4 Basic Patterns of Communication.1.

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n.a. "National Accreditation Authority for Translators and Interpreters Ltd." May 22 2006: http://www.naati.com.au, June 2006.I went to this website and found that NAATI which stands for National Accreditation Authority for Translators and Interpreters, is the only highly recognized translating and interpreting body in Australia. NAATI accreditation has been instrumental in providing quality

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Englis, Basil G., ed. Global and Multinational Advertising. Hillsdale, New Jersey: Rutgers University, 1994.Englis, Basil G. (ed.) (1994), Global and Multinational Advertising, Hillsdale, NJ: Lawrence Erlbaum. The book generally explained in detail the few applied disciplines which are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this

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Phipps, Sue. 'A Woman's Place?.' The Portrayal of Women in Advertisements. Abford House: London, 1991. pp. 3-28This book published by The Advertising Association in London covers the way women are depicted in the media, across different cultures and how it has received increasing attention as people have realized the effect such images can have on their audience.Advertising, while it uses a

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Crandall, Greg. "Harvey Nichols Spring Summer Campaign." Making Waves Q1/06. 2006: http://www.splash-communications.com/email_blast/Q106/, 15 June 2006.This is an article by one of the advertising folks that I am going to meet when I am overseas, Greg Crandall, owner of Splash Communications which is based in Hong Kong with offices in Thailand and Singapore.The article is about Harvey Nichols

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n.a. "Adcandy." 2004: http://adcandy.com, June 2006Adcandy, a US based website main objective is to give consumers a voice and platform to express their creative advertising ideas, product improvement suggestions, and images. In doing so, they hope to provide companies a unique look into the minds of their consumers. This website is relevant to my research topic on cross-cultural communication as

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Roman, Kenneth, and Maas, Jane, ed. The New How to Advertise. London: Kogan Page, 1992. pp.115-124The chapter of the book on Global Brands is an interesting one. Coca-Cola, Sony, Levi's, Mercedes-Benz, Pepsi, Benetton, Canon, Marlboro, American Express, Nestle, Gillette, Martell, McDonalds - all are established global brands with a unified positioning. More open markets, international travel and

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Usunier, Jean-Claude, ed. Marketing Across Cultures 3rd ed. 2000.This book uses a two-stage cultural approach to exploring international marketing:- A cross-cultural approach - this compares marketing systems and local commercial customs in various countries.- An inter-cultural approach - the study of interaction between business peoples of different national markets.What I find relevant in this

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Garcia, Sara. "When is a cat not a cat?." Developing a single, strong, precise, motivating position is hard in one language, argues Sara Garcia: doing it in more that one requires an open mind. Admap. (1998): 1-5This article I find very relevant is about the planners, researchers and marketing teams spend much time and effort trying to define a single meaningful identity for brands across

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Gnadig, Ayo. "One Language, Different Peoples." The Language and Behavior Profile - A Tool for Intercultural Communication and Understanding. World Association of Research Professionals. (2004): 1-12The big question posed in the first part of the introduction of this article really intrigued me.Why is it - though the same language is spoken - that we sometimes don't understand each other?The

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Toffoli, Roy and Laroche, Michel. "Cultural and language effects on Chinese bilinguals' and Canadians' responses to advertising." International Journal of Advertising 21.4 (2002): 1-12Increasing globalization of businesses is a sign that more work needs to be done on examining how consumers from different cultures perceive and react to different communication factors.This journal examines how

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Brown, Eric and Kleingeld, Pauline. "Cosmopolitanism." The Stanford Encyclopedia of Philosophy (Fall 2002 Edition). 2002: http://plato.stanford.edu/entries/cosmopolitanism/#Oth, June 2006The word ‘cosmopolitan’, which derives from the Greek word kosmopolitês (‘citizen of the world’), has been used to describe a wide variety of important views in moral and socio-political philosophy. The nebulous

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n.a. "Language Copywriting Services." EBusiness Globalisation and Translation Experts. 17 March 2006: http://www.etranslate.com.au/services/language-copywriting-services.asp, 15 June 2006.Translation alone can only mirror the exact meaning of the source (original) word for word or sentence for sentence. As the original text was written for English audience, the expression, style and how

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Found this article on Pantene - I find very relevant to my research topic. Pantene is a good example of a global brand tapping into different national markets by tailoring their campaign executions to suit a local culture. In a global first, Australia/ New Zealand was briefed as lead market for Pantene's international relaunch.(the article)In a category jam-packed with product choice, preening

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I got this periodical while waiting for my filmed interview with Paul Gardner today who is the Group Chairman of GREY Global Group in Australia and New Zealand. According to him the agency used to be an ad agency but now has expanded to a media communications group. Some it's clients are AXA Investments (Paul's baby according to him), Australia Post, Ambi Pur, BOSS Hugo Boss, Australian

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1. Problem: Issues of cross-cultural communication raise significant and legitimate problems faced by the international creative industry, especially in advertising.2. Why the problem is a problem: The mistranslation of ideas, concepts, puns, nuances, copy, slogans and jingles can mean that the intent and theme of a major international campaign is misrepresented, simply naïve or even offensive to

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Banerjee, Ashish. "International Advertising." Realities and Myths. Part 1, The Realities of International Advertising: International Advertising Developments. 2000. p 13 - 27ATT: This entry is on International Advertising. Everything is lifted out of Ashish Banerjee's work for a simple reason that it is easier for me to come back to it later and only paraphrase the parts lifted, which I think is

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Jones, John Philip. "International Advertising." Realities and Myths. 2000. p 3How much benefit companies will gain from sensitive monitoring of market trends depends on the effectiveness of manufacturers' and advertising agencies' local antennae.It also depends on how much managers are encouraged to listen to the signals from the markets and on how quickly the firms react. There are five

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Kloss, Ingomar. "More Advertising Worldwide." 2002.It is not primarily the more theoretical question of standardization or differentiation which dominates the advertising strategy (at least for consumer goods) but the very practical necessity of adapting to the respective specific advertising conditions of each country. A standardized global, even multinational advertising campaign has to be

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Kloss, Ingomar. "More Advertising Worldwide." 2002. pp 9 - 15Elements of the Cultural Environment of International Business.(I find that is it very important to consider these elements in developing the Mediator agency service)Language and Communication- Of all the cultural elements, language is perhaps the most obvious difference between cultures & probably the most difficult to acquire &

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Kloss, Ingomar. "More Advertising Worldwide." 2002. p 4(Some of the qualities listed here are very relevant to the development of my Mediator agency which provides "cultural-linguistic-CREATIVE-interpreter-translator" mediators for multinational, national and local advertising agencies especially in the Asia Pacific Region)The Multicultural Manager1. Managers need to have cross-cultural skills,

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Kloss, Ingomar. "Advertising Worldwide." Advertising Conditions in Selected Countries. 2001. pp 1 - 22 International advertising agencies faces completely different situations concerning information about the market conditions in a foreign country. Compared with national advertising, standards of procuring and interpreting information are higher in international advertising. Media behavior is

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A2 Saturday, April 29, 2006LANGUAGEHow a culture says things reflects how it sees the worldGRAHAM RODGER& Channel 9: A Current AffairRegarding my research topic, I found this news article yesterday about the problems faced when it comes to translating a language into another, where it is at times almost impossible to also communicate the nuances, the meaning it was intended to get across in the

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Laskey, Hank A. and Thouvenin, Angelique and Seaton, F. Bruce. "THE LANGUAGE EFFECT IN CROSS-CULTURAL ADVERTISING." Marketing in a Global Economy Proceedings. 2000. pp 398-402This research paper talks about how marketing and advertising researchers in past studies tend to oversee the importance of language in ads. Researchers are more into the cultural context that effect their target audience

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Milovanovic, Goran. MARKETING DIMENSIONS OF GLOBAL ADVERTISING. Series: Economics and Organization, Vol. 1, No 5, 1997 pp 71 – 78The paper points out key points regarding the nature of advertising messages in global markets, how messages need to be modified to suit the necessities of local markets and also the influence of advertising on the choice of brand of a product. It also covers the

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McGovern, Linda. When "Yes", means "No" or "Maybe" - Avoiding Cross-Cultural Misunderstandings in Global Business. Copyright 1998. [Click to view link]This article is very very interesting.The article discusses the frequent misunderstandings, frayed tempers and mistrust in intercultural business communication. It also focuses on how different cultures have different ways in communicating a

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Cultural Misunderstandings.dswenson@fac1.css.edu Saturday May 20, 2006.This is a collection of interesting (and sometimes tragic) incidents of cross-cultural miscommunication. They emphasize the importance of appreciating cultural differences when traveling or working abroad. If you know of other incidents I can add to this list, please contact me. Enjoy!An American supervisor on an oilrig in

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Author: Twitchin, John.Video Title: CROSSTALK: Cross-cultural CommunicationSynopsis: This video analyses the different situations to demonstrate what can happen when lines of communication breaks down.DateProduced: 1st January 1979Owner: British Broadcasting CorporationCROSSTALKSimple misunderstandings can easily interfere with business when you work in a multi-racial society

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I am trying to put up a post on my blog from my email.

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I got a letter from the Design and Social Context Portfolio yesterday (Friday 26th May 06) regarding my Ethics Application.It says: The Design and Social Context Human Research Ethics Sub-Comittee at its meeting on 19 May 2006 assessed your ethics aplication entitled "Cross-cultural Communication: 'Hits and Misses'.I am pleased to advise that your application will receive approval at Risk Level 2

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My name is Iz Sulaini & I hail from Kuala Lumpur, Malaysia. In 2004, I entered one of my works into the 2004 Privacy Victoria Awards competition and won the Staff Prize and Third Prize awarded by the Victorian Privacy Commissioner. I have also graduated with a Bachelor of Arts (Advertising-Creative) with Distinction in 2005. I am now currently enrolled in the LABSOME studio doing the Bachelor of

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My name is IZ and I am currently a Postgraduate student doing my HONOURS year at the Royal Melbourne Institute of Technology here in Melbourne and I am very interested in filming an interview for my research thesis on cross-cultural communication. The results of my findings-survey-case study will be converted into a 10-minute DVD show reel shot on HD. Since my research will focus mainly around

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For the collaboration project, Amanda (my collaborator) and I came up with a lot of ideas regarding my research project. On our first meeting, I briefed her more on my topic and we decided that we should come out with something that could brand my idea. We start doodling around on the long roll of paper and did some sketches of my ideas, words, logos, whatever that come to our heads.Our second

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